The Challenge
Saint Paul Comunicação is a publicity agency founded in 2012 focused on understanding and attending other companies, developing marketing strategies, branding, publicity campaigns and websites to promote them.
With time, and the company development, the company founder identified the need for renewing the visual identity and communication strategies.
New Visual Identity
The new visual identity developed synthesizes the company’s need to develop a closer relationship with the city, its culture as a form of inspiration, and its customers using the abbreviation of the word Sao Paulo(the place where the company was founded, the biggest city in Latin America and the economic capital of the country) to compose the renewed brand proposal.
Brand Typography
The logo ruptures should represent the values intrinsic to the brand that surpasses its physical limits to show its flexibility and creativity in solving problems; knowledge, fastness, and dynamism to change; credibility, security, and ethics.
The website layout was developed to accommodate the company’s needs, publish previous works, articles related to the field, and share interesting knowledge, creating a connection between the brand and the target public.
