The Challenge
Research, data analysis and communication strategy development, visual identity, standardization and activity planning, deportment and parlance of Saint Paul Communication Agency.
The New Visual Identity
The Agency’s new social media visual identity must show connection between logo and slogan – Making Changes – through dynamism, movement, and energy in order to attract the attention of its followers and potential customers, build a homogeneous communication and offer differential over competitors in the market.
Social Media Typography
The typography needs to make explicit the brand contemporaneousness. The text sizes must be built according to the image, to respect and attend the responsive media design, without causing estrangement, unless that’s a specific goal.
